![]() We’re about ready to break ground - knock on wood.”Īpart from real estate, Roger sometimes invests in startups. Charlotte and Steven are real involved, and, of course, Jerry is always involved. has told us what they want, and they have confidence that we can deliver. Well, they liked the idea of me being involved, but they wanted to do their homework on Robert, which came back just fantastic because he’s been very successful. “I got talking with the Jones’ - I’m a Cowboys fan, I’ve definitely supported the team. ![]() With around 130 units, it will be the first high-rise in Frisco. Scheduled to break ground this fall, Roger Staubach teamed up with Jerry Jones and his family to develop a 17-story luxury apartment tower in the mixed-use project. Their current apartment projects are in the hottest markets such as Trinity Groves in Dallas, The Domain and Craig Ranch in Austin, Legacy West in Plano, downtown McKinney, and of course, at The Star in Frisco. Roger calls Robert Shaw “the heavy lifter” and attributes most of the success to him. Columbus was one of the first companies to build apartments in Uptown starting with The Meridian and The Worthington, which led to nearly a dozen projects and a complete transformation of the area. At the I wasn’t sure because I didn’t necessarily want to be worrying about apartments, but Robert showed me how we could build a good business.” He’s fantastic-the best partner I have ever had. After all these years, I’m still real active in the company.”Īnother one of Roger Staubach’s other most active ventures is with his partner Robert Shaw, who founded Columbus Realty Trust, a company that develops apartment buildings. I’m executive chairman of JLL which just means I help with customers. ![]() “We came together 10 years ago, and it’s been a great marriage. In 2008, The Staubach Company was sold to JLL for more than $600 million. As their clientele lists expanded, they were asked to do more services and in different parts of the world, so Roger decided to bring on an international partner, Jones Lang LaSalle (JLL). The Staubach Company grew to 1,600 employees with nearly 70 offices around the country. Miller … and some of it is what I made up,” Roger laughs. That’s the same message I give to people at The Staubach Company, a lot of that came from Mr. It’s how you treat people in life that makes the difference. ![]() Sometimes you’re talking to somebody else but you always treat them well.’ Today, people call wanting to talk to me, but they talk to who then tell me stories I can’t believe. “While I was in sales, he would say, ‘Don’t worry Roger, just make sure you treat the assistant with dignity, and let them know that you would like to talk to the decision maker. If we won the business, we would make sure to do it right. And then the rewards follow.’ Sometimes brokers care more about the money than how they earn it. Miller and I became good friends, and he said, ‘Roger, just remember to tell your people that you want to win business, but you have to do it right. But Miller taught him more than just business strategy he impressed upon him strong ethics. Roger knew this was the line of business he wanted to follow once he broke out on his own in the late ‘70s and founded The Staubach Company. Miller as a broker, Roger helped businesses locate the type of facility they wanted to move into, which wasn’t “totally in vogue” since most brokers represented the building rather than the tenant. Miller Company where he met one of his great mentors in life, Henry Miller himself. Since football teams “didn’t pay quarterbacks quite what they pay them today,” Roger knew one injury could be the end of his career, so he started working in real estate for the Henry S. Roger Staubach served four years in the Navy-which included a year in Vietnam-before he was drafted by the Cowboys in 1969 with a starting contract of $25,000.
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